The second edition of Bill's memoir is now on Amazon: https://amzn.to/38gWdFE
Bill Matassoni, the ex-McKinsey & BCG senior partner, who became partner in only 2 years, weaves together a captivating narrative on the swashbuckling role of the modern marketer. It is not about selling more soap. It is about changing the dimensions of the market space. It is about being a change maker who is not satisfied with incremental improvements and not content with compromises. It is about using marketing as a powerful force for good to solve complex multi-stakeholder problems. If wealth per capita, or if well-being per capita, is going to be our objective, Bill explains why and how marketing can make that happen.
Bill presents an entirely new way to think about unlocking value in an organization. Using his life as a canvas on which to share his ideas, we follow his adventures – and they are adventures - working for The United Way of America, McKinsey, BCG, Ashoka etc.
Bill is perhaps the only person in the world who has ever been able to explain how McKinsey really leapt ahead of the rest. He would know because he helped lead that effort. Season One contains rich case studies, anecdotes, and unique insights. We learn about how Victoria’s Secret “democratized” luxury, why beer might become a nutritional product, BCG’s efforts against McKinsey, Bill’s wonderful wife Pamela, living in a glass house designed by Philip Johnson, the important role of social entrepreneurs and much, much more.
This program is now one of the four pieces of business scripture we recommend all clients to master. Strategists will praise “The Bill Matassoni Show” as a strategy series with a capital “S.” However, it is about more than that. It is about unlocking value and finding solutions which make the world better, and where everybody can win. It is about capitalism with a capital “C.”
Shot on location at a Philip Johnson Glass House, “The Bill Matassoni Show” is exclusive to Firmsconsulting.
Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"
Shot on location at a Philip Johnson Glass House.
Bill Matassoni, the ex-McKinsey & BCG senior partner, weaves together a captivating narrative on the swashbuckling role of the mo...
Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"
“I think a man does what he can, until his destiny is revealed.” The Last Samurai (2003)
Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"
In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.
Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"
"If you're not failing every now and again, it's a sign you're not doing anything very innovative." Woody Allen
Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"
In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.
Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"
"If you are not willing to take pain to live by your principles, there is no point in having principles." Marvin Bower
Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"
In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.
Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"
“The best way to predict the future is to create it.” Peter Drucker
Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"
In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.
Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"
"In order to be irreplaceable one must always be different." Coco Chanel
Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"
In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.
Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"
In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.
Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"
Episode 5.1 of Matassoni Insights will foll...
"Whenever you find yourself on the side of the majority, it is time to pause and reflect." Mark Twain
Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"
In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.
Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"
In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks."
Mark Zuckerberg
Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"
In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.
Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"
How to use the program
Reviewing the key co...
In real life, strategy is actually very straightforward. You pick a general direction and implement like hell."
Jack Welch, Former GE CEO
Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"
In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.
Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"
Key definitions
2 reasons companies/people ...
"Life isn't about finding yourself. Life is about creating yourself."
George Bernard Shaw
Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"
In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.
Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"
The central philosophy Bill is describing
C...
"Don't bunt. Aim out of the park. Aim for the company of immortals."
David Ogilvy
Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"
In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.
Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"
Producers vs. Consumers
Spaces & Dimensions...
“There is only one way to avoid criticism: do nothing, say nothing, and be nothing.” Aristotle
Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"
