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There are two farmers markets housing sellers and attracting buyers. They have a 60% / 40% market share split. Michael must determine which market will grow and dominate.
Cases tend to be data intensive. There is usually too much data available to reasonably analyze everything. Kevin explains how hypotheses help in such situations.
Kevin’s body language and response to Michael’s requests for more data provides strong hints to the nature of the case. Moreover, Michael’s approach is too simple.
Partners will guide candidates to the central issues. Kevin does the same by encouraging Michael to think about how the size differences between the markets.