Watch this video and more on StrategyTraining by Kris Safarova
Kevin is hinting that this a “product” comparison issue. Alice needs to analyze the products and identify the one area where the baby cells will have a major advantage.
Alice makes a classic mistake of forgetting the cells are a product with a market and, therefore, ends up analyzing the cells solely around scientific dimensions.
Kevin helps Alice by explaining the key difference between the cells, and it is a strong hint to Alice about the possible economic advantage generated from the baby cells.
Alice correctly identifies one competitive dimension around which the client’s products can be marketed.