Watch this video and more on StrategyTraining by Kris Safarova
Alice makes a classic mistake of forgetting the cells are a product with a market and, therefore, ends up analyzing the cells solely around scientific dimensions.
Kevin helps Alice by explaining the key difference between the cells, and it is a strong hint to Alice about the possible economic advantage generated from the baby cells.
Alice correctly identifies one competitive dimension around which the client’s products can be marketed.
The key to answering this question is to visualize how the economics changes over time and, therefore, how the competitive advantages change.