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Michael correctly begins the case by trying to define value. However, he tends to be too focused on numerical precision even though this is a general strategy case.
Kevin makes the case tougher by avoiding a numerical target of value and forcing the candidates to think about the broad drivers of value to the customer.
Alice loosely generates a set of reasons but is unable to prioritize the main reason nor is she able to explain the relationship between each of the drivers.
With Kevin’s prompting, Alice & Michael work well together to continuously build off the others comments to highlight some of the key issues around access to consumers.