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Kevin makes the case tougher by avoiding a numerical target of value and forcing the candidates to think about the broad drivers of value to the customer.
Alice loosely generates a set of reasons but is unable to prioritize the main reason nor is she able to explain the relationship between each of the drivers.
With Kevin’s prompting, Alice & Michael work well together to continuously build off the others comments to highlight some of the key issues around access to consumers.
Alice & Michael continue to work well together and Alice is able to isolate one of the key reasons why the female teenage consumer segment chooses to listen to an artist.