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Alice & Michael continue to work well together and Alice is able to isolate one of the key reasons why the female teenage consumer segment chooses to listen to an artist.
Kevin explains the counter-intuitive reason how teenage artists become the breakout act. When a partner offers part of the solution, it implies there is more to the case.
To determine if Alice and Michael fundamentally understand the concept, Kevin wants to see if they can explain how Disney is using this concept to produce teenage pop-stars.
The candidates are able to identify what Disney does to determine the likely teenage pop stars from its extensive roster of developing, new and established performers.