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Kevin explains what McKinsey is seeking in a PEI irrespective of the type of question asked of a candidate, or the manner in which the question may be phrased.
Kevin focuses on Alice’s work to increase the EBIT of a local beer company and the role she undertook within the overall Bain case team.
Kevin quickly focuses onto the two most important things sought in a PEI. This will allow him to determine the impact of the role Alice had on the Bain case team.
Kevin is indirectly testing Alice’s practical thinking to see if she has thought through all the steps for her recommendation to work.