Watch this video and more on StrategyTraining
Kevin is focusing the discussion on neuroscience specifically around the data analyses part. Michael needs to demonstrate he can explain the logic and insights in his analyses.
Kevin is continuing the theme of problem solving, which indicates Michael’s previous answer was probably insufficient. Michael struggles to explain the problem and solution.
Kevin consistently distinguishes between logical analyses and the insight developed. Michael, like Alice, tends to focuses on the logic at the expense of the insight.
Kevin shifts the direction of the interview and is testing another attribute McKinsey seeks. Michael does not recognize the shift and partially answers the question.