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Alice makes two mistakes. She has not yet offered her approach to analyze the question and moves too quickly to provide a final recommendation.
Kevin guides Alice back onto the issues, which should be analyzed. Alice breaks down the main issues correctly, but fails to prioritize them.
Alice correctly identifies the main criteria for prioritizing the revenue streams but incorrectly applies them and, therefore, fails prioritize the correct revenue stream.
Alice analyzes the economics of the boxes in storage by examining the impact of paper digitization on the half-life of the boxes in storage.