Alice’s R1 case interview is a complex profitability and cash flow analyses case. There are two important lessons in this case. First, candidates are taught on blogs, books and forums to always use structures and frameworks. In fact, candidates routinely ignore the question asked by the partner, because they want to offer a framework. To some extent, that happens here. Second, Kevin offers a crucial lesson into understanding the business implications when different forces impact the same part of the business.