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Blogs incorrectly advise that partners always want a structure, and candidates therefore ignore the question posed by a partner, and provide a structure. Alice does the same.
Alice makes two mistakes. She has not yet offered her approach to analyze the question and moves too quickly to provide a final recommendation.
Kevin guides Alice back onto the issues, which should be analyzed. Alice breaks down the main issues correctly, but fails to prioritize them.
Alice correctly identifies the main criteria for prioritizing the revenue streams but incorrectly applies them and, therefore, fails prioritize the correct revenue stream.