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TCO II E7 6. WHY WOULD WALMART ENTER A LOW PROFIT CATEGORY?

The Consulting Offer 2: 7 Michael's R1 Case Interview - Walmart case – 2m 11s

Up Next in The Consulting Offer 2: 7 Michael's R1 Case Interview - Walmart case

  • TCO II E7 7. HOW IS WALMART ABLE TO G...

    Kevin explains the unique strategy Walmart is able to deploy purely due to the fact that it does not specialize in any single product category.

  • TCO II E7 8. KEVIN FOCUSES MICHAEL ON...

    Yet, Walmart has another major advantage linked to seasonality and this directly impacts merchandising. Kevin tries to help Michael identify this advantage.

  • TCO II E7 9. WALMART’S ECONOMIC CRITE...

    To ensure the category increases Walmart’s overall gross margin, Michael tries to think through all the criteria Walmart would need to apply when selecting toys.