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McKinsey “sells” its services to clients by differentiating itself in the ability to recognize a need no other competitor has identified. McKinsey is less responsive, more proactive.
Michael focuses on technical lessons and Alice on communication from the PEI and Spice Girls group case interview. Kevin explains how interviewers try to build rapport.
Most candidates network by citing a partner’s prior publication. Kevin explains when this approach seems mechanical and offers advice on building sincere relationships.
Kevin shares a powerful and counter-intuitive technique taught to McKinsey associates to ensure they can build relationships with senior executives.