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TCO II E9 1. KEVIN INTRODUCES THE COLA COST-VOLUME-PROFIT CASE

The Consulting Offer 2: 9 Alice's R2 Case Interview - Bottling Case, Season 1, Episode 1 – 2m 42s

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  • TCO II E9 2. ALICE DISCUSSES AND CLAR...

    Alice raises questions about the number of bottlers, syrup producers and their ability to jointly or independently set prices.

  • TCO II E9 3. ALICE BEGINS ANALYZING KO

    Profitability is discussed as Alice determines the drivers of profit. While the observations are correct, Alice is struggles to generate unique insights.

  • TCO II E9 4. KEVIN CHANGES A KEY ASSU...

    A pricing assumption is made and Alice tries to explain what pricing strategy each company will pursue. She does not quickly articulate her initial hypotheses.