Kevin explains the implications of Alice spending too much time on the basic structure. Moreover, Alice’s diagram was correct but presented in a confusing manner.
Kevin explains why the TCO cases are different from general case videos found on the Internet. In particular, he stresses the balance between logic and business judgment.
The Coca-Cola / bottler pricing case introduces the concept that sits behind every profitability case interview. Every MBA, PhD and undergraduate candidate must understand the concept and be able to graphically depict the economic situation. Alice does well in understanding the overall issues, an...
