The Leaders Who Grasp This Will Own the Future.
The Rest Will Be Obsolete.
“Executives talk about ecosystems like they’ve discovered something new, but most don’t understand what they’re dealing with. It’s not a supply chain. It’s not a partnership. It’s a system. An evolving, self-reinforcing structure that dictates behavior, outcomes, and competition itself.
You don’t compete against companies anymore. You compete against the system they’ve built around themselves. And if you don’t see it, you’re not playing the game, you’re being played.
The firms that dominate (Netflix, Amazon, Apple) don’t just adapt to market shifts. They alter the underlying system so the market shifts in their favor. That’s the difference. And most leaders, even the ones at the best firms, don’t see it until it’s too late.”
Leaders and executives are expected to see around corners. To anticipate shifts before they happen. To position their teams and organizations ahead of change rather than react to it.
Yet, most don’t.
They rely on familiar frameworks, ones that have been useful, but no longer sufficient. They talk about ecosystems, transparency, and multi-stakeholder dynamics, but they rarely understand the forces shaping them.
The reality is this: 95% of leaders, even at major consulting firms and other elite organizations, couldn’t even define what a system is, let alone how to change one.
It’s not their fault. Business education doesn’t teach it. Consulting firms don’t prioritize it. And yet, the firms that dominate (Netflix, Amazon, Apple, etc.) are the ones that have moved beyond conventional strategy and into something more fundamental.
They understand that they are not merely competing against other firms. They are competing against the system itself.
Most executives do not think this way. But Bill Matassoni does. And Insiders and Legacy members who carefully worked through our library do.
Bill spent nearly 20 years as a senior partner at McKinsey, then led branding and marketing at BCG as a senior partner. He understands what most leaders miss, not because he studied business positioning and competitive advantage, but because he worked with a handful of people to orchestrate elite positioning. In fact, in season 1 of The Bill Matassoni Show, among many profound insights, Bill explains in detail how he and a few of his colleagues got McKinsey to a prestigious place it still enjoys today.
In the last season of The Bill Matassoni Show, season 3, Bill lays out what the next generation of leadership must grasp:
- Why is transparency often an illusion, and what actually builds trust in business?
- The difference between a supply chain and an ecosystem, and why most firms are using the wrong model.
- What Netflix understood about its business that its competitors didn’t.
- Why is traditional competitive advantage eroding, and what is replacing it.
- How the best leaders use systems thinking to restructure entire industries.
The companies that understand this have a much bigger chance to be in a position to define the next decade of business. The ones that don’t will be left adjusting to forces they failed to anticipate.
The next 5 episodes of the final season of The Bill Matassoni Show, season 3, is now available exclusively to StrategyTraining.com Insiders and Legacy members. Overall 20 episodes were released so far for this final season.
More about The Bill Matassoni, Season 3:
In this latest and final season, Bill Matassoni goes beyond theory, doing a deep dive into the principles that have defined his career at McKinsey, BCG, etc.
He begins with a day of intensive introspection. Then, in a rare and candid series of discussions, Bill brings together 3 of his closest colleagues and confidants, leaders who have shaped strategy at the highest levels, to unpack the strategies they used to succeed at the highest levels.
Bill’s approach is about fundamental repositioning. Drawing on decades of experience, from tackling some of the most complex healthcare compliance challenges to changing how the world’s top consulting firms market themselves (including during his time as a senior partner at both McKinsey and BCG), he reveals how market leaders create dominance.
If you do what everyone else is doing, you will not succeed. This program, like all Insider programs on StategyTraining.com, challenges conventional wisdom and rethinks its approach to value creation, growth, and strategic positioning.
Reading what everyone else is reading (HBR, books on Amazon, WSJ, Financial Times, etc) is not enough. To increase our chances to develop extraordinary skills, it's important to be exposed to the type of materials most people don't have access to. This is where Insider and Legacy membership on StrategyTraining.com comes in (along with the SCRA membership featured above).
We invite you to engage with this extraordinary season, as well as other powerful programs within Insider and Legacy.
Join us as Bill and his closest advisors share insights that can change the way you lead.
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