In the Strategy Control Room - Advanced we have uploaded an example of a proposal which led to a series of consulting engagements. See how a successful proposal is written.
Hi community! Can you please provide your feedback on the brainstorming? Ideally, 2-3 things to improve performance by 30-40%.
In TCO I sessions, I've heard from Michael that collecting community feedback on your performance is appreciated. I've uploaded my attempt on Google Drive on Samantha Session 11 Brainstorm Smartphone Impact on Telcos. Context - I've not watched Samantha's coaching session 11 or perfect answer video yet and didn't pre-write the answer. link to self-recording: https://drive.google.com/file/d/1OsKAtJbLohrYMRofGINTMr2iq5f_wsRt/view?usp=share_link
It's the first time I've posted here, so please let me know whether this request is appropriate. Have a great day!
$42 million in fees for one engagement.
Today we begin the second part of Andrew’s journey…
This is not a continuation of the first program. We will not be selling more innovation programs. After our stunning success in reviving Andrew's career, he elected to work alone and wrecked his career through a series of poor decisions based on poor judgment. In this program, we come in but decide to go for something much bigger: a way to reinvent his firm such that they are not dependent on lumpy once-off non-recurring advisory revenue. This is one of the most important results we have ever achieved with a client.
From the team behind How to Sell >$10MM Consulting Studies — join us as we help Andrew reboot his failing career, for the second time.
Premiered on StrategyTraining.com on October 15th.
Here are some of the pivotal moments in the program that ultimately led to $42 million in fees:
We teach Andrew a process to sell very large studies by significantly cutting the time to build trust with senior clients and increasing the number of senior clients he could reach. (This is different from the approach we teach in The Consulting Sales Rainmaker Program (CSRP). CSRP is a superior process. Done correctly, this process generates much larger sales in the short term, but cannot work in the long term. That is why we have CSRP.)
We redefine innovation which opens up a new type of work, for a previously ignored class of clients, and allows Andrew's firm to acquire assets that appreciate over time. A significant change in their business model and fee structure.
Developing streams of income from the project fees that are recurring and semi-passive. That, in itself, is a form of business model innovation. The problem with consulting studies is they usually result in no asset for the firm, and no form of recurring income. They are essentially one-and-done, and the sales process needs to start all over again. We worked very hard to move Andrew and his firm away from this model.
Due to client confidentiality, as always, we have altered some of the details.
We have released the first 25 episodes.
In the first three episodes, I interviewed Michael about this program: the behind-the-scenes issues, strategies, and tactics. This 3-part series is divided into Person, Assets, And Problem and is temporarily unlocked for everyone. And Insiders and Legacy members have immediate access to all 25 episodes.
One of our Legacy and Strategy Control Room members recently emailed me that going through our reading materials is "among my favorite things to do on Saturday!" This is how we envisioned our members would use the Strategy Control Room. Going over it when they have time to sit back and read something insightful and different so they can gain an edge in current projects they are involved in and expand the way they think about a particular problem or opportunity.
If you have time to invest in reading this weekend and are unsure what to focus on, here is a brand new book I recommend you work through. You can find it under book drafts as part of The Strategy Control Room, Advanced Level. This book was never published outside The Strategy Control room.
THE CORPORATE STRATEGY JOURNAL
Corporate strategy studies are typically complex. For a company with assets and people across multiple geographies, integrated value chains, and product lines across sectors, it can be hard to see the overall approach to analyze the business and develop the strategy. In part 1 of The Corporate Strategy Journal, we want to help you understand how we structured and ran this particular engagement so you can do the same. This is followed by part 2, where you can see the sample output.
If you were waiting for this journal to become available, now is the time to access it as part of the Strategy Control Room, Advanced Level. If you joined at an Advanced level of the Strategy Control Room today, you would find:
Michael's explanation slides for selected programs on StrategyTraining.com
9 full engagements
17 strategy and problem-solving books which we do not make available anywhere else
2 brand new strategy and problem-solving books just released and not available anywhere else
11 book drafts never before available and not available anywhere else
Case interview materials for Felix, Rafik, Samantha, and Sanjeev, case interview exhibits, case interview solutions
The evolution of corporate strategy
The business case toolkit
Implementation and operation toolkit
Corporate strategy toolkit