New Legacy Coaching Session
Question:
"My firm adopts a structured approach to proposals, integrating proprietary frameworks and methodologies to guide our problem-solving process. Through StrategyTraining's insights on winning proposals, I recognise the importance of incorporating good logic, strategy and thinking. Proposals should also be able to:
1) ask the right question,
2) include some analyses to solve the problem, and
3) have a simple way of explaining the work the team is doing/seeking to do.
While I value the discipline my firm's process instills, I am curious as to how necessary it is to incorporate frameworks in proposals, given that client problems should be appreciated for their uniqueness and, ideally, tackled and solved using first principles. Additionally, in your experience, what common characteristics have you observed in proposals that secure client engagements versus those that do not succeed?"